Les DRH doivent plus s’impliquer dans la révolution digitale

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INFOGRAPHIE-L’explosion des réseaux sociaux et du travail collaboratif dans les entreprises leur donne de nouvelles perspectives, selon une enquête d’Eurogroup.

Le digital s’impose de plus en plus dans les entreprises sous forme de tablettes interactives, smartphones, réseaux sociaux internes et autres outils collaboratifs? Une bonne nouvelle pour les DRH, selon une étude du cabinet de conseil en organisation et transformation Eurogroup. Pour ce cabinet, qui a interrogé une bonne trentaine de responsables de grandes entreprises et d’administrations ­(SiemensGeodis,LCLAir France…), voilà en effet une occasion en or pour les DRH et les services RH dans leur ensemble de s’approprier le sujet et d’aider les directions générales à décliner leur stratégie ­digitale. «L’explosion du digital constitue pour la fonction RH un nouvel espace de conquête, un moyen de redorer son image et de sortir de son rôle traditionnel, pour se muer en un véritable accompagnateur des transformations», explique Marie-Laure Fayet, associée chez Eurogroup.

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