Les 4 ingrédients pour innover par l’expérimentation et la co-création

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L’innovation ne « tombe pas du ciel ». Même lorsqu’il s’agit d’innovation dite de rupture, celle-ci découle souvent de processus de ré-invention de nouveaux concepts ou de recomposition à partir de briques technologiques existantes. En d’autres termes, l’innovation consiste généralement à faire du neuf avec du vieux… donc à expérimenter sans cesse en imaginant de nouveaux agencements d’éléments de base. Cela est encore plus vrai lorsque l’on conçoit dans l’inconnu où l’on ne connait ni le cahier des charges et ni le concept.

C’est là que l’expérimentation prend tout son sens et montre son utilité. Une démarche expérimentale laisse la part belle au hasard, à cette fameuse « sérendipité » qui est louée par tous car elle permet d’ouvrir le champ des possibles. En ce sens, elle est particulièrement féconde. Mais une démarche d’innovation par l’expérimentation a bien d’autres avantages…

Les 4 ingrédients pour innover :

1. S’appuyer sur des communautés d’expérimentateurs et de co-créateurs
2. Disposer de méthodes
3. Avoir des outils et équipements ad hoc
4. Disposer de lieux pour concevoir et expérimenter

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